Rules of the game

The first year www.camel-game.ru as the name indicates, was devoted mainly Large interactive game, animated interfaces which contained about 2000 alone flash spots. Thanks to the extensive all-Russia action by the Agency, New Point, found many willing to participate in the game, to go step by step 6 levels, and fighting in the final battle to win the main prizes - notebooks. At the same time, the control panel allows real-time, 24-hour monitoring of what happened on the site. Observe, remaining "behind the glass" single site, adjust and monitor. Information immediately translated into visual tables, charts and graphs activity participants. One could look at the fluctuations of visits per month, the number and names of users at a given time, covered the results of all competitions and lotteries. Also, all statistics immediately exported to MS EXCEL. At the same time, the panel could use to one hundred approved system managers. Take a playground, which are both served and database and tool and to attract. Today the portal has expanded its capacity. From the Great Game has the opportunity to repeat winners of the way by answering the same questions that were offered in the last version of the portal. But now the emphasis is on the development of virtual communities. All subordinate to the main task - to push the party to the acquisition of goods in a virtual store and participate in competitions. Putting points - a special currency, a member of the community has an opportunity to spend time with them in your store on the far not on the virtual goods. The unit of currency liner found a stack of X amel. And to get something that's more valuable than a mug or T-shirts, you need to participate in competitions for creativity. In this case, you get a chance to win Ipod nano, photo, Apple laptop or Panasonic Lumix digital camera.

NEW INTERNET CIGARETTES GAME

In RUSSIA start a new game. A larchik just opened. In a single creative Commonwealth and the full technical and creative symbiosis three companies - JTI Tobacco Corporation, BTL-agency creative and New Point of "Blue airship" - was created Internet draft CAMEL-GAME.RU - perhaps the most successful example of reach consumers through brand newest marketing tool to move goods and servicesgh brand newest marketing tool to move goods and services.

As described in the agency AdMe.ru, all started with the fact that in 2004 Russia third in the world tobacco corporations Japan Tobacco Inc. asked the BTL Agency-New Point to create a portal for gaming brand CAMEL. asked the BTL Agency-New Point to create a portal for gaming brand CAMEL. That is when the idea was born to create something more than an ordinary living promosayt maximum of a couple of months. That is when the idea was born to create something more than an ordinary living promosayt maximum of a couple of months. At this stage, the project partners have joined New Point - creative company "Blue airship". At this stage, the project partners have joined New Point - creative company "Blue airship." Construction was understood portal, which would not only promoted CAMEL products, but also united the people on the basis of the virtual platform - this social network for smokers and sympathizers CAMEL with feedback. Construction was understood portal, which would not only promoted CAMEL products, but also united the people on the basis of the virtual platform - this social network for smokers and sympathizers CAMEL with feedback.

NEW CAMEL

CAMEL is no secret that performs full rebranding of its cigarettes. The main problem for the image change has fierce competition with MARLBORO! A new advertising campaign based on the scope of the new global market segment, MARLBORO also went on responses releasing new limited editions are sold strictly in nightclubs. How to respond to changing client remains only guess. But, then, everyone remembers that adopting such a stance when COCA COLA made it reyting dark packaging company fell sharply, losing more and more competitive position. At the end had to return the old type COCA COLA but in parallel with the new! What happens now remains only guess!

if no smoking then fired!

Smokers against non smokers The owner of a computer company in Germany has dismissed three of its employees only for the fact that they were not smoking, and thereby irritating his fellow smokers. He smokes only "CAMEL" While in the country since January 1 this year to ban smoking in public places, the owner of a company registered in Hamburg, refuse to employ non-smokers applicants. According to the employer, he got tired standing claims of three non-smoking workers who annoyances colleagues persistent requests to stop smoking, write Yoki.ru.

CAMEL TELEPHONE

Here's a phone that looks exactly like a pack of Camels. This corded phone is a touchtone telephone and the dial buttons are exposed by sliding open the pack. A very kitsch kinda thing that would have been a rage in the hippy era. Nevertheless in case you belong to the old school, have a go at it. P.S. Don't gift it to someone trying to start.

Just a couple of them left; so hurry up incase you want to pick up the $49 Camel Cigarettes Telephone from Custom Phones

News summary

News Summary
Cigarette maker R.J. Reynolds has started marketing a new variety of Camel cigarette designed to appeal to women, Brandweek reported Feb. 12.
The Camel No. 9 brand -- marketed as "light and luscious" despite a federal judge's ruling against using the term "light" to sell cigarettes -- is seen as a way to attract women to Camel, which traditionally has appealed primarily to men. Only about 30 percent of current Camel smokers are female.
"Many female adult smokers told us we really like Camel's irreverence and authenticity, but we really don't feel you have a product that is meant for us," said Cressida Lozano, vice president of marketing for Camel. "So, [we developed] a product that will appeal to them."Packaging for the cigarettes includes colors like fuscia and teal. Ads are running in magazines like Glamour and Vogue.

Camel Cigarettes Get a Facelit

Camel Cigarettes Get a Facelift
WAW

WINSTON-SALEM, N.C. – Packaging for Camel cigarettes is getting its first major revamp in 90 years.

The new look sports the classic Camel pyramid icon on a clean and contemporary looking white background. Graphics also celebrate Camel’s 1913 founding and include blue and green highlights, BrandWeek reports.

R.J. Reynolds, maker of the Camel brand, is not advertising in consumer publications during 2008. Therefore, marketing support will consist of “Our Best Smoke Ever” point-of-purchase materials and direct marketing with coupon offers to a consumer database and product sampling at adult events.

Overall the Camel franchise sold 24.2 million sticks last year, 3.1 percent more than 2006, and holds 7.8 percent share of the category, per the company’s financial statement.


Much of this growth was generated from new products launched during 2007 like Camel Signature Blend, Camel No. 9 and continued growth from Camel Wides, the magazine reported. Sales for the base brand of Turkish Domestic Blend smokes were flat.

Who smokes CAMEL?

Who smokes CAMEL? On the world market CAMEL is also perceived differently depending on the country and the mentality of the people

In America, CAMEL, took a leading position in the flat with MARLBORO. principle, not surprising since CAMEL cigarettes were next to the whole American history. Indeed, the history of the creation of the brand, they were always on smoothly with the American dream. It is not surprising that the brand of cigarettes so enjoys huge popularity among Americans. In Europe the situation is the same approximate because many are trying to realize the American dream but none opinions situation is not much different from America absorb all of the American dream equally. But there is a difference - in America for more than 30% CAMEL CAMEL because it is part of every folk heritage.

In Europe, as strong cigarette welcome in the ranks of strong and courageous on their part and are in Europe about 14%. In Russia, this category in 95 - x had its audience primarily among young bikers or metal music lovers as well as to kids who know the true price of cigarettes taste good. Today in Russia for CAMEL voted more than 12%

Naked man

Of trivial interest is the image of the camel on the packet itself. According to legend, the artist who drew the image of the camel was Belgian. He didn't like the marketing manager from Camel[citation needed], so he placed a "Manneken Pis" in his image. When closely examined, the shading in the upper part of the leg defines the shape of a boy urinating, famous (in Belgium). There is also an image of a baboon or other primate sitting in the camel's posterior end; some even say there is an eagles head in its neck and a fish in its midsection. It is considered highly unlikely that these images were placed there on purpose, and that these phenomena are most likely a product of the imagination.

Lessons from advertising "CAMEL"

On our distinguished guests saite You can see all forms of advertising products company reams of "Camel" which, in any time of need filled consumers and the main thing is very loud and clear, and the need to understand the needs of the American nation and in certain moments became folk heritage of this great nation and an integral part of the great culture of the American people.

Camel cigarettes without smoke?

Japan has begun selling cigarettes "Lucia", which, according to the manufacturer, have virtually no smell of tobacco smoke. According to the company JTI, known for brands Winston, Camel and Salem, positioning cigarette smoking as a product of people who do not want to deliver inconvenience others. Do Russia product sold only in Japan. To replace tobacco smoke cigarettes LUCIA let citrus smell, applied new innovative technology LSS (Less Smoke Smell - less tobacco smell) created as a result of ten years of research, which is based on the use of two cigarette paper and specialty citrus microencapsulation, which significantly weakens the intensity of the smell of tobacco in the surrounding space. Cigarettes Lucia made only in Japan, and correspond to the most modern standards of quality. Perhaps that such brands as the "Camel" or "Winston" will soon be without issued smoke.Не ruled that soon you and our esteemed customers will be able to buy these cigarettes.

Cigarettes "CAMEL" need accessories.

One of the central events of the exhibition menswear Herren Mode Woche held 4 - 6 August in Cologne, was showing a new collection Camel "spring/summer -2001." Henceforth, the whole range of manufactured under this brand clothing will be called Camel Active and completely distanced itself from the same name cigarette brand, who gave 20 years ago Life Makers popular men's clothing, footwear and accessories Camel and Camel Trophy. Famous Camel Trophy competition, which for 20 years promoted as Camel cigarettes, and homonymous clothing, will no longer take place. For 20 years, Camel Trophy event took place in 24 countries, took part in 260 teams, which participants selected from the 10 million applicants.

Advertising effects of the Camel Trophy is very difficult to assess. But this mark firmly consolidated in the minds of people as clothing, which are of men who are chronically passing rates of survival: always ready to flee somewhere, cut, shoot, climb, crawl, to overcome and win themselves. Activities Camel Trophy fully comply with the motto "Life is a - lived her brightly." As said in an interview with the "Co" Jean-Louis Lepert, General Manager of Worldwide Brands, Inc. (WBI, a unit of the company JTI), a licensee Camel brands in the categories of fashion and accessories, clothing Camel Trophy lived really bright life - sales have grown steadily, and in 1999 was $ 572 million.

Clothing, which also will be the same three directions, in many ways resembles the model of the national comedy classics "Diamond Arm": from the "active camels" with the help of strikes are customizable length trousers and sleeves remove jackets. Colors of clothes mostly mild - light pink, sand, light green. Typical detail - great abundance pockets. And it is perhaps the only legacy of the range of Camel Trophy. Licences to manufacture shirts and knitwear belong Dornbush, jackets and trousers - Bultel; leather goods - Como Sport; bags - Beheim. Hours Camel Active will publish a Swiss company Mondaine Watch. According to Mr. Leperta, direct competitors of the Camel Active not, as companies producing the full range of clothing, there is little or no.