Scandalous cigarette revolution in the world

When the dangers of smoking and cigarette poorly thought gave voiced geographical and royal names, suddenly appeared in 1913 "Camel". All based on the calculation that under the new brand name of the days are over. But done correctly staged advertise so mark "CAMEL" in the 40 - years of becoming a leader of the American market capturing ¼ United States market.
Revolutionary recipe later became known as the American Blend has become the world standard for this category of tobacco products and a classic example of the famous "Taste of American cigarettes." It was on the Camel Reynolds, the founder of the company, made a bid home, leaving behind his promotion to the lion's share of advertising mediums. RJR give NWAyers & Son colossal sum for the time in a quarter of a million dollars on the presentation of a new nationwide hero - Joe Olden. So called camel of famous American circus "" Barnum & Bailey, the circus whose potret served as a basis for the image on the stack of Camel cigarettes, so familiar to smokers around the world. In the end, Joe Olden became the circulation animals all times and peoples.

Before starting the sales news in the newspapers 88 American cities simultaneously appeared identical "breakfast". "Image" desert ship on the first day by one word - "Camels". The next day tekstovka increased to "Camels are coming!" Turning on the third day of warning residents that "tomorrow in the city of camels will be higher than in Asia and Africa combined!" Finally, on the fourth day, when the whole country have rumours, interested audience disclosed meaning: "Camel Cigarettes are here!" First three-day seeding, people rushed to buy new. In parallel with the company in the local press, as in the case of Prince Albert, a nationwide blitz in the press: "Seturday Evening Post" has placed first in the history of the newspaper advertising of cigarettes, while its two lanes at once Camel. The third channel promotion campaign has been advertising in all places of mass public. As a result, the first year it sold 425 million «Camel» cigarettes, and after six years, in 1921, half of American smokers bought only Camel. Neither before nor after any brand in the world has experienced a rapid take-off! During the first half-century of existence, the brand was sold in the world 132 million packs «Camel».

In 20 - s advertising «Camel» cigarettes for the first time, women began to appear, it is true, initially as a "second plan" - as enthusiastic adherents smoking men. Largely thanks style attribute romans «Camel» became secular, beautiful life. They smoked many Hollywood stars such as Greta Garbo captivating. So have they and policies. In December 1941 - first in preparation for radio to the nation following the announcement on joining the United States during the Second World War, President Roosevelt smoked «Camel» exactly. Rating «Camel» grew instantly. During the war began «Camel» cigarettes American soldiers, reminding them of the house, reinforcing patriotism. But in advertising Camel 50 - ies affected traction Americans to a quiet life, stressed that even the inscription "softness" in the stack of taste. Mark became a focus on traditional values - mostly on material wealth. Not surprisingly, even 15 years after the long war remained the most «Camel» cigarettes sold in the United States. Today Camel well established in the First World five international brands of cigarettes American Blend category. In 1999, the Japanese holding company Japan Tobacco Inc. Program included with the top three world leaders in the production and sale of cigarettes over 8 billion U.S. international tobacco business acquired RJR International American concern RJR Nabisco, and with it - international law on the production and sale of such legendary and Camel brands like Winston and Salem. As a result of the transaction raises the international unit of Japanese holding company - the company JT International (TJI)