Cigarettes "CAMEL" need accessories.

One of the central events of the exhibition menswear Herren Mode Woche held 4 - 6 August in Cologne, was showing a new collection Camel "spring/summer -2001." Henceforth, the whole range of manufactured under this brand clothing will be called Camel Active and completely distanced itself from the same name cigarette brand, who gave 20 years ago Life Makers popular men's clothing, footwear and accessories Camel and Camel Trophy. Famous Camel Trophy competition, which for 20 years promoted as Camel cigarettes, and homonymous clothing, will no longer take place. For 20 years, Camel Trophy event took place in 24 countries, took part in 260 teams, which participants selected from the 10 million applicants.

Advertising effects of the Camel Trophy is very difficult to assess. But this mark firmly consolidated in the minds of people as clothing, which are of men who are chronically passing rates of survival: always ready to flee somewhere, cut, shoot, climb, crawl, to overcome and win themselves. Activities Camel Trophy fully comply with the motto "Life is a - lived her brightly." As said in an interview with the "Co" Jean-Louis Lepert, General Manager of Worldwide Brands, Inc. (WBI, a unit of the company JTI), a licensee Camel brands in the categories of fashion and accessories, clothing Camel Trophy lived really bright life - sales have grown steadily, and in 1999 was $ 572 million.

Clothing, which also will be the same three directions, in many ways resembles the model of the national comedy classics "Diamond Arm": from the "active camels" with the help of strikes are customizable length trousers and sleeves remove jackets. Colors of clothes mostly mild - light pink, sand, light green. Typical detail - great abundance pockets. And it is perhaps the only legacy of the range of Camel Trophy. Licences to manufacture shirts and knitwear belong Dornbush, jackets and trousers - Bultel; leather goods - Como Sport; bags - Beheim. Hours Camel Active will publish a Swiss company Mondaine Watch. According to Mr. Leperta, direct competitors of the Camel Active not, as companies producing the full range of clothing, there is little or no.