CAMEL is no secret that performs full rebranding of its cigarettes. The main problem for the image change has fierce competition with MARLBORO! A new advertising campaign based on the scope of the new global market segment, MARLBORO also went on responses releasing new limited editions are sold strictly in nightclubs. How to respond to changing client remains only guess. But, then, everyone remembers that adopting such a stance when COCA COLA made it reyting dark packaging company fell sharply, losing more and more competitive position. At the end had to return the old type COCA COLA but in parallel with the new! What happens now remains only guess!
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